Description

SpikedSeltzer was the original spiked seltzer, but the market had been flooded with other spiked seltzers, so SpikedSeltzer set out to reclaim its birthright as the original spiked seltzer.

In an effort to capitalize on their most striking and memorable branding element, we went all in on the mermaid on the SpikedSeltzer can: defining her as a siren that is ever calling you to follow your intuition.

That won us the business.

Working with illustrator David Doran and animators Buck, we created a Deco-poster-inspired world for the siren and her 4 flavor-inspired siren sisters.

The rest of the campaign will roll out through the Spring and Summer of 2018.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Sean Lee & Luke Hughett: Creative Directors

David Doran: Illustration

Buck: Animation & Production

Future Perfect: Original Music

Role

Creative Director, Art Director

For

ABInBev

Date

April 2018

Type

Brand Campaign

Adage Article

adage.com/article/cmo-strategy/brand-started-spiked-seltzer-craze/313119/