Description
In 2018, Florida’s Secretary of State tried to shut down early voting at colleges — a way to disenfranchise thousands of college-age voters.
What do we know about college kids? They love Instagram/selfies, fashion and signalling/peacocking.
So playing off the pride people have in wearing the ubiquitous “I voted” stickers, we teamed with the amazing designer/illustrators Daniel Ramirez Perez, Steven Wilson and even Luke — to convey a simple message to students: Don’t just vote. Vote early.
We created buttons that ran all over social, Snapchat, as posters, flyers and OOHs around college campuses in Florida.
Which resulted in:
1,348,099 impressions
Double the average Instagram click-thru-rates
Over 8800 Snapchat shares
Thousands of early votes cast successfully.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Wethos.co: Agency
Sean Lee & Luke Hughett: Creative Directors
Steven Wilson: Designer
Daniel Ramirez-Perez: Designer