Description

In 2018, Florida’s Secretary of State tried to shut down early voting at colleges — a way to disenfranchise thousands of college-age voters.

What do we know about college kids? They love Instagram/selfies, fashion and signalling/peacocking.

So playing off the pride people have in wearing the ubiquitous “I voted” stickers, we teamed with the amazing designer/illustrators Daniel Ramirez Perez, Steven Wilson and even Luke — to convey a simple message to students: Don’t just vote. Vote early.

We created buttons that ran all over social, Snapchat, as posters, flyers and OOHs around college campuses in Florida.

Which resulted in:

1,348,099 impressions

Double the average Instagram click-thru-rates

Over 8800 Snapchat shares

Thousands of early votes cast successfully.

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Wethos.co: Agency

Sean Lee & Luke Hughett: Creative Directors

Steven Wilson: Designer

Daniel Ramirez-Perez: Designer

Role

Creative Director/AD/Illustrator/Designer

For

All Voting is Local

Date

November 2018

URL

earlycollegevote.com