Task and You Shall Receive

The campaign has led to 2200+ app installs and 1000+ jobs in July 2019, shattering previous benchmarks for the brand.

Traffic to the Task site has grown more than 200%.

This campaign was 69% more efficient in getting new customers than Task’s previous-year work.

Our :15s outperformed industry benchmarks by more than +800%.

We made a series of GIF stickers for social stories.

Description

Nothing feels better than a job well done,
even if you don’t do it yourself.

And what does a job well done feel like? Heaven.

This brand campaign for TaskRabbit imagines Taskers fulfilling your very prayerful wishes of a clean apartment, a well-packed move and an artfully hung gallery wall as an answer from the heavens, complete with industrious angel bunnies, puffy clouds and the great feeling of a job well done.

Got a project you want done? Task and You Shall Receive.

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Ogilvy: Agency

Leslie Sims : Chief Creative Officer

John Long: Executive Creative Director

Luke Hughett & Sean Lee: Creative Directors

Gina Maniscalco: Senior Art Director

Charlotte Davis: Senior Copywriter

Arcade Studio: Illustration

Role

Creative Director

For

TaskRabbit

Date

June 2019

Type

Outdoor, Digital, Video