Campbell Cheese


NW Florida-raised Campbell sisters Erin & Alana were opening a cheese and grocery store in Williamsburg, Brooklyn when they tapped me to do their graphic identity and branding.

We worked together to find a look that fit their personalities as flavor-purveyors and extended the identity system to include an online cheese-and-meat labeling system that shop staffers can use to print custom-designed labels for any new cheeses and meats—within minutes of their arrival into the shop.

The shop has been killing since it opened in June 2013.


Designer & Typographer


Campbell Cheese & Grocery


June 2013


Identity Design