NW Florida-raised Campbell sisters Erin & Alana were opening a cheese and grocery store in Williamsburg, Brooklyn when they tapped me to do their graphic identity and branding.
We worked together to find a look that fit their personalities as flavor-purveyors and extended the identity system to include an online cheese-and-meat labeling system that shop staffers can use to print custom-designed labels for any new cheeses and meats—within minutes of their arrival into the shop.
The shop has been killing since it opened in June 2013.
Designer & Typographer
Campbell Cheese & Grocery