Agency: Ogilvy & Mather
Luke Hughett: Senior Art Director
Sean Lee: Senior Copywriter
Director: Gerald Ding
Schools That Can came to us asking for a letter that they could send to their donor network to help raise awareness — and financial support.
“A letter?” we thought. Lame. Nobody reads — or remembers — letters from people they don’t know.
So we decided: Let’s do something bigger. Bolder. Something with more impact. And let’s ask the industry’s best animation houses to work with us. Why the hell not? Worst they can say is “no.”
At a time when so many educational groups are talking about the failure of the education system—escalating drop-out rates, slashed budgets, fired teachers, etc.—we decided to focus on something entirely different: the promise of our students.
One reason we wanted to go with optimism is because what Schools That Can does is actually working. They’re a network of high-performing schools—often in underserved parts of the country—that share their best practices to create the best places for students to learn and be whatever it is they dream of being.
Schools That Can