Florida’s Secretary of State tried to shut down early voting at colleges — a way to disenfranchise thousands of college-age voters.
So playing off the pride people have in wearing the ubiquitous “I voted” stickers, we teamed with the amazing designer/illustrators Daniel Ramirez Perez, Steven Wilson — to convey a simple message to students: Don’t just vote. Vote early.
We created buttons that ran all over TikTok, Insta, Snap, as posters, flyers and OOHs around college campuses in Florida.